About Me

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Currently work in advertising. Wannabe potter & Baileys brewer. Trying hard to figure out my new SLR, old guitar and how Raja lost his 4th leg.

Thursday, September 1, 2011

In my shoes


I really love shoes. And bags. And perfumes. And stationery. And despite the fact that I don’t own a walk-in closet I have managed a reasonably huge collection of all. Like each shopping spree will certainly lead to the acquisition of one of the three if not all!

But of the lot, shoes have a very special place in my life. I have about 30 odd pairs. May be 40 odd. :-) And they’re certainly not the cheap and cheerful variety, so yeah they can cause quite a dent in my pocket.

I love each pair and I would like to think that on any given day you’d hardly find anyone with the same pair. And that is simply because the pair that is different or radicle usually calls out to me. Charmaine comes along a lot when I do my shopping. And sometimes it is pretty evident she doesn’t like my choice. But in her usual non-committal way she’ll go “hahaha, you’ll be wearing it. Buy it if you like it”. And if I ask “but is it nice?. Will you buy it?” …the reply usually is a smart one “looks good on your feet. Will not suit mine. If I were you, id’ve bought it!”

Sweet. That’s exactly the sort of encouragement you need from friends. They don’t exactly approve what you do, but tell you what you want to hear. Especially since the situation here is not grave at all. And will however lead to a lot of happiness. For me.

Like on my recent trip to Goa, we drove all over Panaji trying to find this shop called – Janota. Started by an artist called – Edwin Pinto. The boutique has special hand crafted leather shoes. Each of them very colourful. Each very unique. I picked up two pairs right away. One, a green flip-flop pair and the other an orange pair of slippers. And I placed an order for the third – a red pair of elf type pumps. Thrilled I was.

I’ve always tried to understand what is it exactly with me and shoes that I cannot resist buying every pair that calls out to me. And no matter how many I own I can still go for more. Anyways, it’s not affecting more than making me broke and my mom exasperated as to how someone can want so many shoes.

More recently I saw this rather oldish movie – In her shoes. Very ok types. Certainly not something you’d recommend people to watch. But one dialogue here caught my fancy. It just hit me. I’ll sign off with that -

When I feel bad I like to treat myself.

Clothes never look any good.

Food just makes me fatter.

Shoes always fit

Thursday, June 30, 2011

Monday, May 23, 2011

whats the right turn-on, eh?















boo-boos are everywhere. all you need is the camera shutter to be open.

Saturday, February 27, 2010

Chonka dene vaali safedi – Levers istyle


I love watching ads. And thankfully today a lot of ads are pretty enjoyable. More recently I liked the Max Newyork Life child’s plan where the kid has topped painting. I also caught this ad just once – Wildstone. On why men should not use women’s talcs. Swapped channels all evening trying to catch it again. But no such luck. Instead I chanced upon a Tide ad. No Rin ad. Yeah, Rin ad. Again and again. All evening. Evidently it’s a hit and run case, cause soon someone will have to give them a lesson or two on copyright/TM infringement etc.

About the ad. Well, it begins like any typical detergent ad. Woman A mentions to Woman B that she has bought Tide as it gives her khushboo and safedi. Suddenly a school bus appears and Woman B’s kid is wearing a white shirt that is whiter than Woman A (Tide user)’s kid. Woman A is thinking ‘bhala uski safedi meri safedi se safed kaisi’. Voice over goes on to explain: ‘Chonka dene waali safedi ho toh Rin ho’.

Good God. Whatever happened to detergent advertising. It had low standards to begin with and now it slumps to greater depths. I mean all detergents are busy making white whiter. The only catch phrase – safedi! What is the obsession with white? For a country ruled by whites for more than a century we should be white averse! But instead we want whiter clothes, whiter complexion and what else have you. And besides have lots of colours in our wardrobes. I probably have 2-3 white garments. The rest are all different colours, though largely black. Won’t the black ones feel left out if I bought a detergent specifically for the whites?

So coming back to the ad – I think its called Combat advertising or some such term where Rin is taking a potshot at Tide. And to my mind the ad will air full blast through this long weekend. By the time P&G wakes up and reacts or takes Levers to the cleaners, it will be a good week and by then the ad will have done its job. In this case, one-upmanship over Tide.

I’d like to see how this one shapes up. Not that it will bring great advertising to the fore. But I’m just curious to know how Tide will reclaim its platform. Which will now have to add – whiter than the white of Rin. So long.