via tripadvisor - my travel mapped

1. Singapore, Singapore


2. Hampi, India


3. Dubai, United Arab Emirates


4. Hong Kong, China


5. Kuala Lumpur, Malaysia


6. Bangkok, Thailand


7. Kochi (Cochin), India


8. Shenzhen, China


9. Hubli-Dharwad, India


10. Panaji, India


11. Bangalore, India


12. Chennai (Madras), India


13. Ghaziabad, India


14. Jaipur, India


15. Kolkata (Calcutta), India


16. Mangalore, India


17. Agra, India


18. New Delhi, India


19. Patna, India

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whats the right turn-on, eh?

boo-boos are everywhere. all you need is the camera shutter to be open.

Chonka dene vaali safedi – Levers istyle

I love watching ads. And thankfully today a lot of ads are pretty enjoyable. More recently I liked the Max Newyork Life child’s plan where the kid has topped painting. I also caught this ad just once – Wildstone. On why men should not use women’s talcs. Swapped channels all evening trying to catch it again. But no such luck. Instead I chanced upon a Tide ad. No Rin ad. Yeah, Rin ad. Again and again. All evening. Evidently it’s a hit and run case, cause soon someone will have to give them a lesson or two on copyright/TM infringement etc.

About the ad. Well, it begins like any typical detergent ad. Woman A mentions to Woman B that she has bought Tide as it gives her khushboo and safedi. Suddenly a school bus appears and Woman B’s kid is wearing a white shirt that is whiter than Woman A (Tide user)’s kid. Woman A is thinking ‘bhala uski safedi meri safedi se safed kaisi’. Voice over goes on to explain: ‘Chonka dene waali safedi ho toh Rin ho’.

Good God. Whatever happened to detergent advertising. It had low standards to begin with and now it slumps to greater depths. I mean all detergents are busy making white whiter. The only catch phrase – safedi! What is the obsession with white? For a country ruled by whites for more than a century we should be white averse! But instead we want whiter clothes, whiter complexion and what else have you. And besides have lots of colours in our wardrobes. I probably have 2-3 white garments. The rest are all different colours, though largely black. Won’t the black ones feel left out if I bought a detergent specifically for the whites?

So coming back to the ad – I think its called Combat advertising or some such term where Rin is taking a potshot at Tide. And to my mind the ad will air full blast through this long weekend. By the time P&G wakes up and reacts or takes Levers to the cleaners, it will be a good week and by then the ad will have done its job. In this case, one-upmanship over Tide.

I’d like to see how this one shapes up. Not that it will bring great advertising to the fore. But I’m just curious to know how Tide will reclaim its platform. Which will now have to add – whiter than the white of Rin. So long.

Humorous Sayings set 2

Humorous Sayings set 2

Mann ka radio...

Mann ka radio, bajne de zara…

This is not just my caller tune. But also my motto.

Mann ka radio, bajne de zara.
Fulltoo attitude, sab ko de zara.

Lyricst Subrat Sinha has some awesome words here.

Himesh as usual has some neat original compositions. Each of them has a different flavour. And he looks nicer now. Much better than his embarrassing HR days! Can’t recall anyone vainer than him in his first film – Aap ka screw loose.

The look of the song though, is a straight lift off Savage Garden’s I want you. God alone knows what else is copied from where. But since Hindi films never prided themselves for originality, I will condone!

There used to be this place Bobby Deol owned – Some place else. I’d gone there for dinner with some friends and near the lobby was HR. Now I like the guy. Think he’s got loads of talent as far as music is concerned and tons of self confidence to plunge into acting, given he has a mirror at home. So I walked upto him and told him that I was a big fan. And I meant it. He was all coy and thrilled and mumbled something happily in Englees. When I narrated this back to the super powers in office(people who have cabins with doors), they had one wisecrack. “You spoke to Himesh? You really like him? Hahaha. You must be his only English speaking fan!”

Well, this fan waits for December 3, 2009, when Radio releases.